PODCAST MERCH and MARKETING

COMPLETELY ARBORTRARY is a podcast hosted by arborist and environmental educator Casey Clapp and his tree-curious friend Alex Crowson to discuss all things trees.

They approached me to create an illustration that could be used for an upcoming marketing campaign and merch release.

GOAL: Create a versatile illustration that connects nature lovers with the podcast.

Using inspiration from things you’d find on a forest hike, I designed a flat-lay texture of sticks, pinecones, rocks, leaves, and mushrooms.

By creating a minimalist design it allows for versatility and adaptability while inviting people to easily connect with the theme, even at a casual glance.

The final artwork was used for in a marketing campaign for a special live event and released as merch, which has sold out and received a positive audience response.

HAVE A PROJECT IN MIND?

LET’S BRING IT TO LIFE with ILLUSTRATION THATS FULL OF COLOUR, CHARACTER, & CURIOSITY.